The SDRS (Student Debt Reduction Solution) has been designed to relieve the pressure of debt within the student community throughout the UK. Our aim is to reduce the average debt by up to 50% and would give the student a better start in their working career.

Throughout our research we have gained considerable interest from both Local and National businesses within various sectors: finance houses, high street banks, the government, supermarkets, record stores, large high street retailers, car manufacturers, airlines, tour operators, pubs & clubs, petrol companies, and other related businesses, some of which are now participating within the pilot solution.

All involved companies will offer a discount or points via the SDRS loyalty solution. This will depend on the goods or services sold to holders of the SDRC (Student Debt Reduction Card). The student card holders will receive an instant cash discount however the family & friend cardholders will have the discount calculated and it will be transferred to their student''s SDRS savings account. On completion of the students'' education the amount held in the SDRS account will then be used to pay off against the Student Loan, Bank or Parents.

We encourage both corporate businesses as well as smaller local businesses to get involved with this solution. Each business will offer a discount to all holders of the SDRC. The more businesses that participate with the SDRS will be invaluable in reducing student debt for the future. This will also increase the volume of students and their families using these businesses.

The student zone is currently talking to many of its customers about this discount, with very favourable results and has agreed to work in conjunction with any existing solution that they may already have in place.

The SDRS is designed to be a community project that will assist both the students and their financiers, whether that is from a student loan or, as is more usually the case, the parents who have to struggle to see their children further their education. With this project in place we will also see an increase in the number of students wishing to continue their studies but before were unable, due to the worries of the financial strain on themselves and their families.